Do you run a popular blog? If yes, please go off and schedule a few A to Z Challenge posts. This post is for those of us who are struggling to build an audience.
Kidding.
It is a topic that all bloggers need to revisit from time to time, namely: RESONANCE.
Go read your blog posts from two months ago. Go on, I'll wait.
If you were a visitor, do you think you'd stop and read through, without skimming? If the answer is a firm YES, pat yourself on the back. All you have to do is visit more bloggers and get on social media to start interacting with other bloggers. Your blog will flourish.
If your answer is veering towards UNSURE or NO, examine your current posts. What do they offer a visitor: emotion, positivity, support, information, analysis, interesting tidbits, laughter? If the answer is a No, then you might need to re-examine why you blog, and your expectations of its popularity.
An audience will be loyal not just if you post regularly or comment on others' posts. You'll need to resonate with them, offer them intellectual stimulus or emotional support. Or good old entertainment.
Many of you are now deciding on themes for the A to Z Challenge. Before you finalise one, take the Resonance Test. Go back to a 2-month old post. You would now have become objective towards it. Check what you're offering your audience.
If you Resonate with your audience, they'll have more of a reason to keep coming back.
And if you haven't yet signed up for the A to Z Challenge, consider signing up now.
Do your posts Resonate? Tell us in the comments!
--Damyanti Biswas
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