#AtoZChallenge C is for “Creativity vs. Conventionality”

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The team's theme of the April Blogging from A to Z Challenge this year is:

ACCOMPLISHING YOUR DREAMS AND THE DUALITY OF 22

C = “Creativity vs. Conventionality”

When I learned I'd be assigned to write for the letter "C" for the A to Z team post, the first word that came to mind was creativity — mostly because so much of what I do for work as well as for fun requires that aptitude. Over the decades, it’s a "muscle" that I've worked out a lot. So, I know it to be well-developed when it comes to the way I approach most things in life. 

In deciding to view creativity through the lens of the A to Z theme of duality the concept that came to mind as being the opposite of creativity, to me, was conventionality. And so, it is the inverse nature of those two concepts that I've chosen to write about today . . . but, through a blogging perspective.

Balancing the Creative and Conventional

When you consider the life of a blogger, there are likely many habits and rituals that contribute to the convention of writing and posting to a blog on a recurring basis.

Every blogger has their own individual process that likely benefits from the use of something conventional. Perhaps it presents itself in the form of sitting down to write at the same time every day or routinely doing Task A before completing Task B and Task C. Perhaps your convention is eating the same breakfast every morning or wearing the same sweater when you write.

Some conventions are arbitrary to one's creative process and are just convenient or the result of "doing what you've always done."  But, some conventions are essential and necessary to a blog's longevity, such as those used to reinforce branding objectives . . . or those that allow followers to feel continuously connected to the content of a beloved blog.

What Conventions Inspire Your Creativity

Still, as non-creative as some conventions might be, there are benefits to having them . . . if they serve as the foundation on which one builds something creative and original. So, it's not a bad idea to periodically review your creative process and note the conventions that work for or against your creativity as it pertains to your blogging process. Are the habits and conventions you use every day working well for your process . . . or are they detrimental and dousing your creative spark?

As bloggers and creatives, we have to routinely walk the line between conventionality and creativity to come up with something relatable, yet original for the masses. What conventions will you rely on to spark original blog posts throughout the month of April as you write for the A to Z challenge? How do you use conventions to spark your creativity?

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Are there any conventions or habits within your creative process that spurs
innovative ideas for your blog or creative projects?

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