Blogging Basics: Formulating a Post

Last time, we discussed how to make hyperlink signatures in order to lead others directly to your blog and streamline the process of blog visiting. This week, we'll address the nitty gritty of putting together a post that will draw readers and keep them.

Our previous five pointers were: 1. Choose your link, 2. Choose your signature, 3. Make your hyperlink, 4. Add your signature, and 5. Post it following your comment.

When I talk about putting together/formulating a post, I know very well you all know how to write a post. However, there are things that can make it so people are more likely to stick around and read your entire post, rather than just skipping along after a quick glance. And why do we write blog posts? Ostensibly so someone will read them, right?

Before I hit the five pointers, I want to give you a disclaimer: Not every rule has to be followed. When I give out these Blogging Basics tips, I don't expect you to do everything to the letter of what I'm saying. All I'm doing is passing along things I have learned along the way, that may help you, and that you may or may not find meets with your personal preferences. Do I follow all the rules? Not necessarily...

Without further ado, the basics of formulating a post:

1. Choose a catchy title. Those of you who are also writers know this one already, but, surprisingly, it is often forgotten with blogging. Try to choose a quick, clever title that will catch the attention of those scanning through new posts to read. Make sure it is an honest title, though. Don't say the post is about one thing then switch it on the reader. They won't appreciate it.

2. Keep it brief. We're writing blog posts, not magazine articles, and attention spans online aren't as long as they may be elsewhere. There are always exceptions to this rule (I'm sure my posts are longer than the "standard"), but overall, try to keep it somewhat brief.

3. Provide quality content. On the flip side of the "keep it brief" pointer, don't make it so brief that you're not actually saying anything. Find the balance you're comfortable with and go from there. Don't post just to post. Post because you have something to say, something others want to read.

4. Use photos/images. This is especially true if your post is longer. Images break up the text and give the eye a rest. They may also draw the eye to the blog post, which benefits you. Do make sure it is an image you are allowed to use. Look for Creative Commons photos or use your own!

5. Make it yours. Add your own flair. Your personality will show through in what you're writing, and that may ultimately be what gains you readers. It's the other half of providing quality content. Content + personality makes for a winning combination. If you're writing about things that interest you, you'll find this happens on its own.

These are just a few pointers that may help you with writing a post people will enjoy reading, and one that will hopefully draw readers to that post. Feel free to share your own pointers in the comments. Tell us what draws you to a post and what drives you away.

What is your top pointer when it comes to writing a blog post people will want to read? What Blogging Basics topics would you like to see covered in this series?

May you find your Muse.

Shannon
The Warrior Muse